OCTOBER 2026
From Abby Honaker and Abby Don Advisory
OCTOBER 2026
Welcome to our October newsletter. The final quarter is in view, calendars are filling, and the decisions made now shape how a business enters the new year. This issue brings together what we're most excited about: a peptide intensive worth the trip, an expanded way to work with us, two team announcements we're proud of, and a moment to pause for Breast Cancer Awareness Month.Abby Honaker, Founder & CEO
Featured event
The peptide intensive for the whole practice.
Our trusted partners at PEP Classes are bringing a three-day immersive to the Dune House in Atlantic Beach, spanning legal and compliance, operations and marketing, and clinical applications. It's designed for the whole practice, so the people who run it, market it and treat in it can learn in the same room.
| Standard tuition | $5,000 |
|---|---|
| Discounted full three-track registration | $3,695 |
| Your savings Save $1,305 | $1,305 |
Qualifying full three-track attendees can also receive $2,500 in free product credit. This offer won't be available much longer, so register early.
Registration codes may be available. Visit pepclasses.com to check current offers before you register.
Comprehensive Peptide Approach
Educational course by PEP Classes
Event season · Client spotlight
One evening, one clear offer and a full room.
Event season is here, and few clients show what a well-planned event can do quite like Lacey and her team at The Avenue Aesthetics & Wellness. Their recent one-evening event brought in nearly $45,000 in a single day, and it became the night they introduced The Avenue name to their community.
Congratulations to Lacey and her team. Here's a look at what made the night work.
The offer lived in a single evening instead of a month-long sale, giving guests a clear reason to come now.
Sculptra, buy three and get one free, sponsored by their rep, led the night.
Guests walked in, explored and decided at their own pace, even with another major community event in town the same night.
Signage, team shirts and branded hats introduced The Avenue name in person.
From the offer and format to timing, team roles and follow-up, we help you plan an event built around your goals.
Custom invitations sent by text that open a branded landing page, so you know who's coming before the doors open.
A proven framework for planning, promoting and following up on your event, so every one builds on the last.
Powered by Abby Don AdvisoryAbby Don Solutions
Introducing ADS Marketing, Talent & Technology.
Abby Don Advisory has always helped businesses decide what to do next. Now we're expanding how we help carry it out. Abby Don Solutions (ADS) is the execution arm of Abby Don Advisory: hands-on creative, digital, talent and technology support for businesses that need the work carried out, not just planned.
Strategy, then execution. Advisory determines what the business should do, and ADS helps get it done.
Available alongside an advisory engagement or on its own, built around what your business actually needs.
Marketing Studio for creative, digital and event execution, ADS Talent for talent and recruitment, and Technology for innovation, support and AI integration.
Abby Don Solutions
Creative, digital and marketing execution built around what the business actually needs, in four monthly tiers: Essentials, Signature, Atelier and Couture, plus add-ons.
Abby Don Solutions
Talent and recruitment support designed around the needs of aesthetic, wellness, longevity and related businesses.
Abby Don Solutions
Technology innovation and support for businesses ready to work smarter, with AI integration under the same umbrella.
Team news
Congratulations
Operations Manager | Marketing & Talent
We're proud to share that Gani is transitioning into the role of Operations Manager, Marketing & Talent. Gani has been behind much of how we show up, from our website and digital presence to our email marketing and recruiting coordination.
In this new role, Gani will guide the operations behind our marketing, talent and technology work as Abby Don Solutions grows. Please join us in congratulating Gani.
Welcome to the team
Operations Associate | Client Success
We're delighted to welcome Kimmy as our Operations Associate, Client Success. Kimmy will help our clients feel supported at every step, keeping communication clear, follow-ups timely and every engagement moving forward.
Please join us in giving Kimmy a warm welcome.
Breast Cancer Awareness Month
A message of awareness and support this October.
Each October, we pause to recognize Breast Cancer Awareness Month. To every survivor, everyone in treatment, and every family member and caregiver walking alongside them: we see you, and we stand with you.
Longevity begins with awareness. This month, we invite you to make one caring choice for yourself or someone you love.
For the practices we serve, it's a reminder that care reaches beyond the treatment room. Compassion, education and early conversations matter.
If it's time, book it. Ask your provider what's recommended for you.
Pay attention to changes in how you look and feel, and bring them up early.
A call, a ride to an appointment, or simply listening can mean more than you know.
Halloween & holiday countdown
Halloween is days away, and the holidays follow close behind. The practices that finish the year strongest are the ones that plan their season now.
Counting down to
Saturday, October 31
Tap a date below to switch the countdown.
0 of 5 ready
Marketing Studio add-on
A ready-to-run seasonal campaign: 4 graphics, 1 reel, 1 branded email and 1 immersive invitation or offer page.
As we close the year, thank you for the trust you place in us and for the care you bring to your own clients and patients. Whatever this season holds for your business, we're here to help you plan it and carry it out.
Abby Honaker
Founder & CEO, Longevity Strategist
Abby Don Advisory